Customer Analysis & Profiling (CAP)

Foundation Media Group’s CAP process will help you identify your perfect customer and eliminate spending to those people who are not in your likely customer segment. After the profiling process is complete, FMG can help you market your product / service to prospects that match your customer profile, utilizing a multi-channel approach that includes mobile, email, direct mail and phone.

The ability to analyze your customer database, identify your ideal customer and market to similar prospects across multiple channels makes Foundation Media Group stand alone with the mobile industry.
FMG provides access to a comprehensive, multi-sourced database of US Consumers and Businesses:

• 220+ million US consumers, with hundreds of demographic, psychographic and behavioral data elements
• 23+ million US business locations, with dozens of firmographic selects

You'll receive a detailed report that not only profiles your customers, but compares them against the FMG Universe to calculate a market penetration index for each consumer demographic or business firmographic attribute.

You can click on anyone of the following links to see the different reports that you will receive